Newbury Street in Boston’s Back Bay remains a vibrant shopping destination, drawing 3.4 million visitors over a recent 12-month. This marks a 42% increase from five years ago, surpassing even the popularity of Faneuil Hall Marketplace. Despite the rise of online shopping and competition from other regions like the Seaport and Assembly Row, Newbury Street continues to attract shoppers with its mix of luxury stores, including Panerai, Hublot, Breitling, and Patek Philippe.

https://www.bizjournals.com/boston/news/2024/12/12/shoppers-hit-newbury-ahead-of-the-holidays.html